Let's take a look at the facts
Vital Statistics - why advertising at Heathrow Airport is excellent for reaching your desired target audience.
Heathrow is the busiest international airport in the world. Each year 67.7 million people fly from the airport. It reaches a highly educated audience from the UK who are frequent fliers, and key purchase decision makers for home and business alike.
Socio-Economic Group
AB 48%
C1 42%
C2 7%
DE 3%
(Source BAA 2005)
Market penetrations
Chairmen, MDs, CEOs, and Directors of British Businesses:
38% have flown on business from Heathrow in the last 12 months
UK Board Directors
39% have flown on business from Heathrow in the last 12 months
(Source BAA 2005)